Csr Activities of Hul - 2817 Words

VIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER LIMITED Meeting Everyday Needs of People Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that to succeed requires the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live. HULs CSR philosophy is embedded in its commitment to all stakeholders -- consumers, employees, the environment and the society that the organization†¦show more content†¦HULs vision for Project Shakti is to scale it up across the country, covering 100,000 villages and touching the lives of 100 million rural consumers by 2005. LIFEBUOY SWASTHYA CHETANA - Health amp; Hygiene Education Lifebuoy Swasthya Chetana is the single largest rural health and hygiene educational programme ever undertaken in India. Its objective is to educate people about basic hygienic habits. It has been developed around the insight that people mistakenly believe â€Å"visible clean is safe clean†. The programme establishes the existence of â€Å"invisible germs† and the associated risk of infection. In India this is important, because diarrhea, caused by invisible germs, is the second largest cause of death among children below the age of 5. The project will help reduce incidence of such diseases, by raising awareness of preventive hygienic practices. The campaign has been divided into various phases. In the initial phase, a Health Development Facilitator (HDF) and an assistant initiates contact and interacts with students and influencers of the community, like village community representatives, medical practitioners, school teachers etc. A number of tools like a pictorial story in a flip chart format, a Glo-germ demonstration, and a quiz with attractive prizes to reinforce the message are used. The Glo-Germ demonstration is a unique tool to make unseen germs visible andShow MoreRelatedUnilever in India -Project Shakti1611 Words   |  7 Pagesdrawbacks? Key features of Shakti: Axiomatic truly , ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities, especially in FMCG sectors, are concerned. As its Balance sheet and income statement had been quite less heavy due to the loss turnover in sales and net profit, HUL was all afoot to launch something new to be used as the springboard to jump toRead MoreHow Corporate Culture Should Be Aware About Their Responsibility1351 Words   |  6 Pagesmarket it had took many steps for the benefit of people and society like rural and women’s empowerment, rehabilitation and natural environment protection, livelihood generation and preservation.Italso took step for corporate social responsibility (CSR), sustainable living plan, changesoilremediation process. The main research of this report is to find out detail of this controversy and steps that have been taken b y this company to recover its reputation. From this report I came to know that corporateRead MoreThe Fashion Consumer’s Attitude Towards the Fashion/Lifestyle Brands Adopting Csr as a Part of Their Business Strategy9393 Words   |  38 Pagestowards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth, the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose, there is much talk about Corporate Social Responsibility (CSR) today. As Indian apparel/fashion and retailRead MoreBusiness Ethics and Csr - Hul4166 Words   |  17 PagesIntroduction Hindustan Unilever Limited (HUL) is Indias largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmeticsRead MoreHul - Fair Lovely : Case Study2500 Words   |  10 Pagesyoung girls s mind they, if they want to succeed in life (marriage,  office), they need to look fair. †¢ The advertising went to the extent of being false and unethical, which later on invited legal suit. 4. Emergence of Competitors HUL market leader position was challenged by new entrants. CavinKare launched Fairever, a very popular brand of south India. Godrej launched fairness soap FairGlow . Emami entered the fairness segment with products exclusively for male. Emami, Avon Read MoreFair Lovely - Analysis Based on Principles of Marketting7156 Words   |  29 PagesProject Background A friend works with HUL and in one of our conversations there was a casual reference that Fair amp; Lovely (Famp;L) as a brand is so huge for HUL, that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of Famp;L is on an averageRead MoreWhat is Corporate Social Responsibility?5030 Words   |  21 Pagesa better place, therefore booking profits for yourself in such a manner that is socially, environmentally and ethically acceptable thereby leading to an overall positive impact on society. 10 CSR PRACTICES TO BE FOLLOWED BY FMCG SECTOR CSR IN INDIA The concept of Corporate Social Responsibility (CSR) is not new in India. It emerged from the ‘Vedic period† when history was not recorded in India. In that period, kings had an obligation towards society and merchants displayed their own businessRead MoreIndia vs Bharat4777 Words   |  20 Pagesseason by any means except the helicopters because the roads are very difficult to be found in this season. The condition of the girl child is very poor because they are not allowed to attend the schools. The girls help their mothers in day to day activities and remain confined to their houses. The villagers are not aware of their rights and they are easily fooled by the PDS dealer (kotedar), the police, the doctor and all the other govt. officials. I remember an incidence where a doctor demanded RsRead MoreFair and Lovely10103 Words   |  41 PagesThe leaders in this domain are L‘Oreal Group, Proctor and Gamble, Hindustan Unilever Limited (HUL), Esteà © Lauder Companies, Avon etc. Skin care products occupy about 15% of the total cosmetics industry. The sector has mainly been driven by improving purchasing power and rising fashion consciousness of the Indian population. Moreover, the industry players are readily spending on the promotional activities to increase consumer awareness. The companies are venturing into online retailing and are offeringRead MoreRelated Diversification Is a More Successful Strategy for Growth Among Firms Than Unrelated Diversification.3822 Words   |  16 Pagestotal expansion needs. (ii) The second dimension involves the expected outcomes of diversification: Management may expect great economic value (growth, profitability) or first and foremost great coherence and complementarities with their current activities (exploitation of know-how, more efficient use of available resources and capacities). In addition, companies may also explore diversification just to get a valuable comparison between this strategy and expansion. Types of diversifications Moving